Do you have multimedia throughout your website and/or blog? If not, you should. Not only is it important for your audience, it’s important for appearance and search engine optimization. Multimedia makes your content more shareable and visually pleasing. The overall website or blog looks better when it includes more than plain words. This means incorporating photos, video, audio, charts, storyboards, and more. You won’t want your website or blog to be too crowded, so just choose what works best for your content and audience. By adding multimedia, your audience is more likely to spend more time on your website because there is more to explore. I’ll use this post to explain the different elements of multimedia to you and why they’re important.
Simple sound is often overlooked when it comes to blogs and websites, but it could definitely impact the user experience. You’re not limited when it comes to audio. You can have music playing in the background, sound effects when the user clicks around, recordings of content or a podcast, and more.
Embedding a video on your website or blog post is good for the users that want quick information. Some prefer to watch and listen to a video over reading a big block of text. Some videos can also be used for additional information. No need to write everything in words if you can add in an informative and possibly entertaining video. Videos are beneficial for SEO because you can use an XML sitemap to notify search engines you are using one.
Photos were always popular on websites and blogs, but today you can raise it up a notch by making a photo slideshow! Many blogs and websites have photo slideshows at the header.
Now that you know a little bit more about what multimedia you can use, you should go ahead and add some! You can also get in contact with a web design agency to see what they suggest. Web design agencies are not only smart with design, they’re digital marketing experts that will help you with adding and styling the multimedia.
If you don’t feel as though you understand multimedia enough to go forward from here, here’s a video!
I’ve always been a fan of magazines, mainly because of the glossy appearance, the colorful pages and the free samples inside. I was always subscribed to at least two and I loved the easiness of having them sent to my home. To this day, I still have my favorite one sent to me, Motor Trend Magazine. I think I’ll always love having a physical copy of this one, but I’ve also become a fan of the multimedia magazines. Some websites even have the sound of turning the page as you go from article to article. It’s definitely cool to have this kind of audio on there.
Magazines almost had no choice but to go multimedia because of the decrease in sales, the same goes for newspapers. Physical magazines and newspapers declined in popularity because of the Internet. Information is cheaper and easier to get a hold of on the Internet, especially when accessed through mobile devices. Here are some magazines that jumped on this trend to save or better themselves.
The New York Times Magazine is available online. The online version differs from the original version in numerous ways. For one, there are lots more colorful photos included, definitely more appealing to the eye. Another difference is the videos. There are videos on top of videos on top of videos. You can decide to read the news articles, or you can watch the videos offered! With the news articles posted online, readers can easily comment their input as well.
The online version of Boating Magazine has its perks! I love the buyers guide videos, along with how to videos. It’s news, advice and tutorials all in one. There’s also a section with safety tips and interactive safety quizzes and games.
When going to Forbes Magazine online, you’re presented with a quote of the day. I think it’s a cool feature to have without being too intrusive like an advertisement pop-up. In fact, there’s even a link that you can click that lets you have a say in what advertisements are displayed. You also have access to newsletters and reports.
As you can see, multimedia magazines have a great deal to offer. From more colorful photos to informative videos, from different types of audio to interactive quizzes and games. Plenty of magazines have made a great transition over to online magazines, and I’m glad journalists still have a platform to thrive. News will never go out of style. Plus, the Internet is bigger than a magazine. More articles can be published and people can share these articles on their social media accounts. This allows for even more exposure!
Here’s a video about creating your own magazines online. Take a look and go for it!