Do you have multimedia throughout your website and/or blog? If not, you should. Not only is it important for your audience, it’s important for appearance and search engine optimization. Multimedia makes your content more shareable and visually pleasing. The overall website or blog looks better when it includes more than plain words. This means incorporating photos, video, audio, charts, storyboards, and more. You won’t want your website or blog to be too crowded, so just choose what works best for your content and audience. By adding multimedia, your audience is more likely to spend more time on your website because there is more to explore. I’ll use this post to explain the different elements of multimedia to you and why they’re important.
Simple sound is often overlooked when it comes to blogs and websites, but it could definitely impact the user experience. You’re not limited when it comes to audio. You can have music playing in the background, sound effects when the user clicks around, recordings of content or a podcast, and more.
Embedding a video on your website or blog post is good for the users that want quick information. Some prefer to watch and listen to a video over reading a big block of text. Some videos can also be used for additional information. No need to write everything in words if you can add in an informative and possibly entertaining video. Videos are beneficial for SEO because you can use an XML sitemap to notify search engines you are using one.
Photos were always popular on websites and blogs, but today you can raise it up a notch by making a photo slideshow! Many blogs and websites have photo slideshows at the header.
Now that you know a little bit more about what multimedia you can use, you should go ahead and add some! You can also get in contact with a web design agency to see what they suggest. Web design agencies are not only smart with design, they’re digital marketing experts that will help you with adding and styling the multimedia.
If you don’t feel as though you understand multimedia enough to go forward from here, here’s a video!